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The How and Why of Author Newsletters January 27, 2016

Posted by heidi skarie in Uncategorized.
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If you’re a writer you will want to read this post by Steena Holms about newsletters: why you need them, how often to send them, what to say in them. And most important– remember newsletters aren’t about you, they are about your readers. Good luck with your writing.

Writers In The Storm Blog

Steena Holmes Steena Holmes

by Steena Holmes

In my last post, I talked about Street Teams and using my newsletter to connect with my readers. It raised a few questions about newsletters to which I replied “but that’s another blog.” The ladies at WITS took me up on that. So today we’re going to talk about …

Newsletters.

Some authors groan at the thought while others smile. But when used correctly, a newsletter can be your new best best friend.

Why? Because it’s your number one method of communication with readers.

What can you use your newsletter for?

  • Announce the release of your latest book
  • Promote when you have a special deal on your book
  • Get word out about a special contest
  • Boast about a great review or that sparkly new award you won
  • Tease your readers about your latest project

However – and this is a biggie – your newsletter isn’t…

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